Content Marketing Specialist

Content Marketing: Full Time: İstanbul
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Content Marketing Specialist
  • We are looking for a talented Content marketing specialist to take responsibility for delivering engaging and high quality content on a regular basis and inspire team members, prospects, customers and partners.
  • Our ideal candidate is a creative marketing professional, preferably with a writing background. This role requires an editorial mindset that seeks to understand what VeriPark’s audience is looking for, how to create it and then to optimize the path to conversion and expand our company’s digital footprint and brand awareness.
  • Build and manage a rich content/editorial calendar that attracts a qualified audience in line with current marketing campaigns and market trends
  • Conduct market research to stay up-to-date with the latest trends and industry developments in order to understand VeriPark’s buyer personas so well that published content addresses their needs, wants, and problems
  • Coordinate and plan all content creation: brochure & website content, blog posts, customer testimonials, e-books, white papers, news items, press releases, event invitations, videos
  • Conduct interviews with internal teams, partners and/or customers to collect input
  • Coordinate with internal stakeholders (product, sales and project teams), design and writing teams, agencies, and ensure deadlines are met
  • Edit, proofread and improve content
  • Optimize content considering SEO and Google Analytics
  • Keep VeriPark’s brand's voice consistent across published content and understand how to use this content to generate leads
What are the required qualifications?
  • Excellent communication and writing skills in English
  • Proven work experience as a Content marketing specialist, experience in IT or financial services is a plus
  • Editorial mindset with an ability to predict audience preferences
  • Good project management skills to handle many assignments simultaneously
  • A dual-minded approach: you’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, development of editorial governance so content is consistent with our brand voice, style and tone
  • Self-confident and outgoing personality, should be an expert in forwarding thinking, and should possess problem-solving skills
  • Positive “can do” attitude, clear thinker, innovative and result oriented
  • Attention to detail
  • Bachelor’s degree in advertising, journalism or communications is preferred
  • This position will have an active role in VeriPark’s marketing team
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